Amazon "Hunters" LA Premiere
CONCEPT: Amazon's Los Angeles premiere of their original show "Hunters" invited guests to enter the show’s universe with an immersive experience that brought the entire audience to 1977 New York City for a 6 day extended run. Patrons first entered a transformed Highland Theatre as it became “The Empire,” Prime Video’s own grindhouse. The venue hosted a screening of the first episode, complete with popcorn and candy served in vintage packaging. After the screening, fans headed across the street to “Hunters Alley”, a reimagined Highland Park Bowl, complete with New York City-inspired food such as pizza and latkes, Coney Island-style circus performers, and on-theme photo ops.
Worked with Metaforyou Immersive & Campfire at the Mill to hire + coordinate all roaming talent for various activation points during experience.