PROJECT
When
ELECTRIC FOREST | 2019
ROLE
Creative Production
Art Direction
Idea Development
Art Direction
Idea Development
CONCEPT: Electric Forest's new program, Party for the People, invited attendees to submit ideas for themed parties they wanted to see brought to life at the festival. Winners were selected to have their concepts developed into an hour length event.
I was hired to design, produce and oversee the logistics of all event changeovers. After speaking with each winner, I curated eight thematic parties, each with unique decor, immersive activations, main stage games and performances. Venue transformations and programming included: talent shows, WWE pillow fights, unsolicited advice from unprofessional gurus, dating style game-shows, and surprise DJ appearances.
For the first time at Electric Forest, a select number of attendees got to experience hosting their own "house party", in the middle of a festival, with their friends, Claude Vonstroke and thousands of others.
I was hired to design, produce and oversee the logistics of all event changeovers. After speaking with each winner, I curated eight thematic parties, each with unique decor, immersive activations, main stage games and performances. Venue transformations and programming included: talent shows, WWE pillow fights, unsolicited advice from unprofessional gurus, dating style game-shows, and surprise DJ appearances.
For the first time at Electric Forest, a select number of attendees got to experience hosting their own "house party", in the middle of a festival, with their friends, Claude Vonstroke and thousands of others.
