PROJECT

WheRE
Desert Hearts | 2022
ROLE
Creative Production
Art Direction
Talent Booking

CONCEPT:  Tonight's Tavern: The first round is on us. Designed specifically for Desert Hearts flagship music festival, the 40x60 immersive space tavern changes in theme every night. The bar top serves as a stage for spontaneous performances, while the lake front beach patio has hosted themed activations.

After getting past the bouncers with emotional bribes, patrons discover that instead of alcohol behind the bar, the bottles are filled with old
memories - “Saliva From Your First Kiss”, “ A Bottled Scream”, “A Compliment From Your Dad”.

Guests are invited to sit down @ the RememBAR with a Bartender, relive a nostalgic moment and make a toast to the infinite potential of Tonight.

Welcome to TONiGHTS TAVERN. Come on in.
We may not know your name, but we’ve been waiting for you.
"If you wandered further out, you’d find Tonight’s Tavern, where the ultimate entertainment took place and you could enjoy comedy from some of Desert Heart’s finest artists.." -Daily Beat

"TAVERN TONIGHT - AMAZING, BRAVO, SO MUCH YES!"
- Mikey Lion